In 2017, most businesses in the UK have access to working broadband along and can choose from different providers, and types of connection. Businesses in rural areas though are more likely to have slower broadband and in extreme cases dial up.
Why is it so slow?
Fast broadband requires expensive modern infrastructure. Businesses located in rural parts of the country often miss out when it comes to the newest upgrades and updates as it is not commercially attractive enough for the big telecoms providers, and are sat on the back burner until there is promise of a decent return on investment.
How can it be improved? / What are my options?
Now it isn’t all doom and gloom as The Government have decided to support improvements to rural infrastructure. You can find more information on the latest infrastructure developments in our digital Scotland blog post. If you don’t want to wait for your turn, here are a few alternatives:
ADSL uses a telephone lines to provide a high download speed of 17Mb. This option is low costs and widely available. It comes with some disadvantages as it can drop off swiftly depending on how far your business is from the exchange. After 3 miles from the exchange, usually all a ADSL connection is good for is simple web browsing and emailing. This can be a major setback if your operation requires more than that.
Mobile Broadband can come to the rescue if ADSL isn’t doing you any favours. However, this option does require you to have a good mobile phone signal. Over recent years massive developments have been made to improve mobile broadband as there is no need for a physical line running through buildings, making it easier for providers to cover more area. Thanks to the speed that is now accessible to you on 3G and 4G, mobile broadband is proving to be a competitor for some fixed line services. The only implication for this option is that it can be expensive.
Over recent years we have seen a trend in relation to fibre optic broadband, especially amongst rural community areas where small communities have come together to execute their own fibre optic projects. This can either be carried out by BT or independent firms, and comes at no small cost. This investment usually pays off for the participating companies. Read our blog post on the benefits that fibre optic broadband can bring to your business.
Satellite broadband is an option that doesn’t need any type of fixed connection. All you need is enough free space to mount a dish on top. Satellite broadband is available across the whole of the UK. The performance factor is also incredible as it can provide a mainstream speed of 22Mb down and 6Mb up. The price of satellite broadband is also appealing. The only downfall is high latency which can impact other applications, for instance video streaming or VolP.
If you would like some more information on broadband in rural areas, just get in touch!